Strategic marketing for performing artists


30/11/2021 - 09:00 - 12:00
Performing artists

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Making yourself or your own projects visible in the performing arts can be overwhelming, awkward and feel arbitrary. Few of us are trained in marketing and the little we can do has been created through the well-known trial and error method. If you recognize yourself, then read on.

This autumn, we are putting together a professional marketing menu that you can take with you on a dark winter night in your freelance life. A best-of, pick-and-mix program consisting of courses and seminars that will enable you to make good posts on SoMe, as well as give you insight into the secret algorithms your project needs to reach the right group of enthusiasts .


Tuesday 30.nov

09:00 – 09:30 Rudi Skotheim Jensen, professional consultant in the Actors and Dancers Alliance, gives the introduction to this program and contextualises the challenges of marketing itself.

09:45 – 10:30 Nina Vogt on consumer behavior. Vogt is an experienced lecturer and lecturer who works on a daily basis at BI Norwegian Business School. She is a college lecturer and has received numerous awards for her communication skills. Nina is keenly involved in communicating her field within Consumer Behavior and holds regular lectures for the business community on topics such as consumer insight, communication and marketing. She has recently published the textbook Consumer Behavior. Read more about Nina here.

10:45 – 12:00 Andreas Øverland is a former journalist, editor, copywriter and idea developer and is passionate about how people perceive brands … and each other. As creative director of Universal Music Norway, he works closely with telling stories by, with and for some of Norway’s greatest artists. He comes to us to share how he thinks and works when Norwegian pop stars and debut artists go out with new music, and take us through an idea process that ended in one of last year’s biggest songs.


Location: Kuben VGS., Kabelgata 10-12, 0580 Oslo
Specific rooms tba.


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